Washington, By WJLA: After Sean Hannity received criticism from Fox News over his coverage of allegations of sexual misconduct against Senate candidate Roy Moore, several brands stated their intention not to promote their products during their show.
The announcements from Keurig, 23 and myself, Realtor.com, Eloquii and Nature’s Bounty sparked dissatisfaction among the moderator’s fans. They went into social networks to demand a boycott of business.
The hashtag #BoycottKeurig was on Twitter on Sunday; Some users published Hannity while others expressed their approval of the brand decision.
Roy Moore, a Senate candidate to represent the state of Alabama, faces allegations of sexual misconduct detailed in a November 9 Washington Post article. The interviewed women said that Moore, then in his thirties, had sex with them when they were teenagers; Accusations that Moore has since denied.
On his show, Hannity covered the scandal on November 9 by asking his audience to give Moore the benefit of the doubt. It also appeared to discredit the alleged victims and stated that “none of us knows the truth”.
“Everybody in this country deserves the presumption of innocence,” Hannity said. “With the charges against Judge Moore, none of us knows the truth of what happened 38 years ago.”
Hannity fans criticized the brands for what they considered a condemnation of freedom of expression and said they would stop sponsoring the companies. Others have expressed support for the measure and even bought Keurig as a sign of solidarity.
While none of the brands cited Moore’s coverage as the reason for their decision, everyone made the announcement after calling their Twitter followers to rethink their advertising.
“We received RE requests: advertising on Hannity”, 23 and I posted on Twitter on Friday. “We do not publish TV ads on Hannity, we still evaluate exactly where we advertise.”
Keurig responded to a tweet from a concerned follower and replied, “Thank you for your concern and for having caught our attention.” We worked with our media partner and the FOX News to get our ads aired during the Sean Hannity Show.
This is not the first time that companies have received “Hannity” advertising.
The nonprofit organization Media Matters called on companies to rethink their sponsorship in August.
Shortly thereafter, Cadillac and E-Trade decided to stop advertising during the show and cited Hannity’s coverage of the White Racism Rally in Charlottesville, Virginia, CNBC reported.
Featured Image Credit: Fox News Video.
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