Twitter is testing out new 280 character limit for Tweets 😃

Twitter

The social media site Twitter is testing longer character limits to help users “easily express themselves.”

Twitter currently limits tweets to 140 characters but has doubled to 280 characters for a small group of users.

The current character limit was “a major cause of frustration” for some users, the firm said in a blog post.

The firm has been suffering from slow growth and change could be a way for the firm to expand its appeal and attract new users.

“Trying to get their thoughts into a Tweet – we’ve all been there, and it’s a pain,” said Twitter product manager Aliza Rosen.

Ms. Rosen said that the longest character limit was being tested in all languages, Japanese, Chinese and Korean, which, according to her, could transmit more information in a single character.

“We understand that many of you have been tweeting for years, there can be an emotional attachment to 140 characters – we feel it, too.

“But we tried, we saw the power of what was going to do, and we fell in love with this new, if brief, restriction,” he said.

Analysis, Dave Lee, BBC reporter in North America

With constant concerns about hate speech, propaganda robots, and trolling – you might be wondering why Twitter is spending its time worrying about doubling the character’s boundary.

Me too, if I’m honest.

But whatever – Jack Dorsey is right to point out that limit 140 was only a technical limitation because of the limits of text messages, something the service has not had to worry about for a long time.

Why not make it a little longer?

It will not be a dramatic change.

Twitter will hopefully increase the commitment and attention times of its users.

Sellers will have more characters with whom to convey their message, which could make Twitter a little more effective.

@DaveLeeBBC

Twitter founder Jack Dorsey was one of the first to test the new limit, saying it was “a small change, but a big step for us.”

And The Times reporter Sathnam Sanghera said US President Donald Trump, famous for his prolific tweeting, could get more characters.

But Twitter said the change could mean people tweeting more often.

“When people do not have to put their thoughts into 140 characters and really have something to spare, we see more people tweeting,” Rosen said.

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